Marketing Plan Essay Example | Topics and Well Written Essays - 4000 words - 2

Marketing Plan - Essay Example Russell has a bachelor’s degree in marketing and has worked previously in the retail clothing sector, while Newman has also operated an adventure enterprise that used to arrange group trips to different locations across the US. However, both of them sold their respective companies to start Athletics Supreme. The owners’ previous experiences have made them confident that they can market a line of sportswear and related sports accessories that appeal to outdoor enthusiasts. This marketing plan hopes to create a long-term growth model that will build on the current success enjoyed by Athletics Supreme’s athletics equipment. The company has been successful in selling athletics equipment and we hope to transition smoothly into sportswear. Athletics Supreme intends to provide its current and potential customers with quality sportswear products that they require to accomplish their physical goals and maximize their athletics performance. The company will also provide its customers with staff who are knowledgeable about athletics and sportswear. The core products that the business will carry include apparel, shoes, and athletic equipment, as well as other complementary equipment like training literature and health supplements. Conducting market research normally involves gathering primary and secondary data, in which primary information is collected directly from consumers and potential consumers, while secondary information involves the gathering of data, statistics, studies, and reports from external sources (Burns et al, 2014). Athletics Supreme will conduct primary market research using in-store comment cards, whereas secondary research will be conducted via the local chamber of commerce. In-store comment cards should enable the company to collect information directly from the consumer on such issues as their satisfaction with the business offering, how to improve service and offerings that they may want to see in the future.

Free Movement of Person Essay Example | Topics and Well Written Essays - 2000 words

Free Movement of Person - Essay Example One is that Nic is a Bulgarian national. The other is that he has not been accepted to any job in Germany at the time of his attempt at entry. There are two sets of laws applicable here, both relating to freedom of movement of persons within the European Union. One relates to the rights of workers, and corollary to that, on the issue of whether a job applicant such as Nic has the right to enter Germany and be treated as a worker under the law. The other has to do with whether citizenship in a country that is either a member of non-member of the EU grants certain rights of abode and entry into other member states of the EU (Bamford et al. 2012, pp. 6-39). First Article 45 of the TFEU states that â€Å"workers of the Member States† are free to move within the EU. The article, together with Article 18, reinforces the ban on discrimination based on nationality, and the former article specifically prohibits such discrimination as it relates to work for citizens of the EU. There are also other worker rights in the EU law that support Nic’s bid to enter Germany, among them the right against discrimination on job selection based on nationality, and the right to look for work in another EU country, as implied in the movement right provision in Article 45 of the TFEU. Meanwhile, while Article 45 is mum on the status of job seekers like Nic, the ECJ has made it clear that it is corollary to the stipulated rights of Article 45 for job seekers likewise to be afforded the rights guaranteed in Article 45. This is true for example in cases like R v. Immigration Appeal Tribunal, ex parte Antonissen (case C-292/89) [1991 ] ECR I-745, where the court ruled in favor of job seekers having equal freedom of movement rights as workers, in essence (Bamford et al. 2012, p. 13). This means that as a work seeker, Nic has the right to move within the EU (Bamford et al. 2012, pp. 6-15). Granted that a two-tier treatment system is in place in the EU, with states who were in the EU prior to the May 2004 inclusions being able to negate some of the laws on freedom of movement of persons, it was clear also that the two-tier system was to go by the beginning of 2012, and 2014 at the latest. Germany’s only safe ground here is that Bulgaria is within the group of states post 2004, and therefore Germany has the right to invoke restrictions to free movement of Bulgarians in Germany prior to 2014. The Germans though should have signified legally their intention with regard to restricting or lifting restrictions on movement of Bulgarian nationals within Germany by 2008. Moreover, the restriction post 2012 is not absolute, and Germany has to show that the movement of Nic, a physiotherapist, into Germany to seek work would disrupt the labor market in Germany. On the contrary, there is a physiotherapist shortage in that country (Bamford et al. 2012, pp. 6-24). The balance of the evidence and the legal provisions for and against the free movement of the Bulgarian physiotherapist Nic seems to favor Nic’s being allowed entry into Germany, and of Germany being on the wrong end of the EU law. Assuming this balance assessment is correct, EU law supersedes German law. ECJ case law provides many examples of the ECJ ruling on and deciding that national laws go against Article 45. Such is the case in Allue v. Universita degli Studi

Distributive Bargaining Coursework Example | Topics and Well Written Essays - 250 words

Distributive Bargaining - Coursework Example The purpose is to set parameters that determine the reservation price. The third skill set is Skill 3.3 which refers to the ability to learn the other party`s offer and bracket it so as to attain a desired outcome in a distributive negotiation. The forth skill set is Skill 3.4. It refers to the ability to recognize custom practices and use them in evaluating offers, making counter offers, and reaching acceptable settlement points. The final skill is Skill 3.5, which refers to the ability to learn the significance of framing in its role in negotiation. The purpose of the skill is to influence others perception and how they respond to offers (Carrell 2008). Zone of possible agreement (ZOPA): if assumed that the buyer’s maximum price is b. the sellers minimum acceptable price by the seller is s. if b is greater than s then ZOPA exists. In other words ZOPA occurs because the buyer is willing and able to meet or surpass the minimum price set by the seller. ZOPA reflects the negotiating latitude, bargaining attitude, settlement range or bargaining range. Experienced negotiators argue the criticality of making the initial offer because it can greatly influence the other negotiating party`s perception of Zone of possible agreement since each party bases estimation of ZOPA on their reservation (Carrell 2008). Relational information are beliefs, facts and feelings concerning the relations of the parties. Relational information help in building a good will relationship in distributive bargaining. Substantive information are facts or questions concerning the other party`s offer that utilizes reason and logic. The information can be used to dictate negotiation in distributive bargaining. Equality norm refers to a scenario in a distributive bargaining case where both parties in the negotiation split the difference and gain an equal amount. Equity norm refers to a situation where the split is carried based on the input of the parties involved in

Writing dialogue Essay Example | Topics and Well Written Essays - 1000 words

Writing dialogue - Essay Example After checking for mail she turned towards the library, her head full of the dreaming spires and grey skies of Oxford. The hushed atmosphere of the library was like a second home. Mohamed searched his usual furrow of bookshelves, selecting a complete works of Shakespeare, a very large English/Arabic dictionary and the post-colonial journal that he was currently working his way through. Alice saw him draw back his shoulders and assume the pose of an Egyptian: proud, tall with coal black eyes and a noble gaze. He was well dressed, she noted. Sports jacket, black trousers and those shoes. â€Å"Women. Plural. Your religion allows a man to have many wives. But the women are only allowed to have one man. Or in fact just a part of a man, since there are other wives as well. I don’t see how that is fair to women.† â€Å"It is our culture. And we are only allowed to have four wives at the most. Usually we have just one, because it is very expensive to have many wives. But our society is based on scientific principles. This way ensures that the children are born into a loving home with all that they need. The men do not need to go astray because they always have a woman at home for, for†¦Ã¢â‚¬  â€Å"Yes, of course. And there are words, too, that I find hard to understand. Sometimes I just don’t get what men are all about. Isn’t it strange that we two come from far places to seek knowledge in this ancient

Why School Uniforms Should Be Mandatory Research Paper

Why School Uniforms Should Be Mandatory - Research Paper Example Arguments against and for this policy are therefore considered in the light of some recent studies of this issue. This paper proposes that school uniforms should be mandatory because they foster team spirit and self- respect in a culture which too often promotes selfish individualism and rebellion. One of the most common arguments cited against the use of mandatory school uniforms is that of the right of the individual to freedom of expression. This right is guaranteed in the First Amendment (Isaacson, 1998, p. 1) and is designed to allow equal opportunities for people who have different cultures, religions, and personal convictions to distinguish themselves. It is argued that school uniforms can impose one particular style upon students, and that this is not fair to those who come from a minority group which does not share the beliefs and taste of the dominant group. Other criticisms include the study Brunsma which reviews over 100 articles on the topic of school uniform policy and concludes that mandatory school uniforms have no clear benefit for schools or students and may in fact encourage both students and parents to feel excluded from key school policies and decisions. (Brunsma, p. 186)

Respond to post Article Example | Topics and Well Written Essays - 500 words

Respond to post - Article Example We cannot see any disadvantage of these efforts and can declare it as a good investment. But if we look closely, we can find out some new facts. We have determined the ways to prevent the devastating harms of wars but we must ask the question about the more and more dangerous weapons which are clearly used beyond safety purposes. These weapons and machineries are killing our own people. What is causing these harmful outcomes? What is making the wars more and more destructive? What is making people more and more motivated to use their knowledge in a negative way? Probably the mistake is made by our own people, educators or their lack of watchfulness. We cannot deny the usefulness of the new developments, yet, we are far behind in saving ourselves from those advancements. These new technologies must be ‘used’ not ‘misused’. 2: It is undoubtedly clear that America is one of the wealthiest, prosperous and strong countries. It has gained this power and success after great struggles and efforts. However, there are some natural benefits that America had. Regardless of these natural benefits we can still conclude that American nation has utilized its intellect, insight and creativity to make the most out of these benefits. It is evident that education helped them enhance their abilities, creativity and inventiveness. There more and more emphasis on education created the great personalities who developed and invented new technologies which were beneficial to utilize those natural resources in a more fruitful way. Many other countries are also full of natural resources but their inattention to education they are left behind. 3: Knowing the importance of education, researchers and educators are always in a search to find out the best possible way to maintain all the children on the same level. However, due to some disabilities, weaknesses or mental miseries some children do not

Strategic Management Assignment Example | Topics and Well Written Essays - 2000 words - 2

Strategic Management - Assignment Example Rumelt has severely criticized the contemporary concepts of strategy, which is largely followed by strategists, marketers and leaders. According to Rumelt, a good strategy consists of a specific plan for solving a defined problem or challenge. It involves multiple stages and tedious development of expertly and thoughtfully implemented policies. This strategy is designed focusing on the obstacles and the appropriate procedure to mitigate them. A major differentiating factor between Rumelt’s good strategy and other contemporary strategy is that his strategy stresses upon intelligent utilization of resources in order to solve specific issues, rather than distributing the resources without proper research.According to Rumelt, bad strategy is not necessarily the reverse of good strategy. In general, bad strategy has emerged from specific leadership dysfunctions and specific misconceptions. Bad strategies are characterized as follows;1. Fluff: It means filling slogans with trends an d popular buzzwords rather than important insights, thereby rendering the slogans empty. Here, aims or objectives of an organization are bluntly put in their strategies, without adding creativity or streamlining the same with business function or target customers. Most of the mediocre and traditional organizations follow the similar unproductive approach.2. Failure in facing challenges: It is impossible to create a strategy if leaders fail to identify as well as isolate the major issue or challenge faced.