The Issue Of Childhood Obesity Essay - 3223 Words

Obesity is a health issue that we are going to discuss in this case. The target population is children are most prone to diabetes. The Center for Disease Control asserts that roughly 17% (or 12.5 million) of children and juveniles aged 2—19 years suffer from obesity. Since 1980, obesity frequency amid boys and teenagers has virtually tripled (CDC, 2012). Nurses in the present day face a significant challenge an ever growing trend in overweight and obese children, and they have more responsibility to advocate for help and even support them. Promotion of health is one of the most significant aspects of nursing and regardless of the circumstance a nurse finds himself in; they have the authority and power to incite change. The issue of childhood obesity is discussed throughout the paper including relevant programs and policies that advocate for ameliorating the pandemic. Public policy nonetheless ought to address the rising concern provoked by childhood obesity in the contemporary society. Building an advocacy platform centered on two operative childhood obesity aspects; The Power Up Initiative and Coordinated Approach to Child Health (CATCH) may do just that well. The prospective public-based advocacy platform in this essay will address what prerequisites to be incorporated in school as well as after-school plans to uphold health and deterrence of obesity. The program also requires a particular strategy on what and how to educate local nurses and pediatricians regardingShow MoreRelatedThe Issue Of Childhood Obesity2238 Words   |  9 PagesSmaller governmental initiatives have proven effective, as well as campaigns run by non-governmental organization, yet a large scale federal initiative has yet to be established. Childhood obesity is an ever growing epidemic that has increased to unacceptable proportions. In order to prevent any further escalation of this public, federal legislation must be advocated for and passed that creates more opportunities for p hysical activity, increased access to healthy food, and puts an end to dishonestRead MoreThe Growing Issue With Childhood Obesity1237 Words   |  5 PagesThe Growing Issue With Childhood Obesity Carmen Solivan- Amengual American Public University The Growing Issue With Childhood Obesity Although childhood obesity is a serious issue, there has been a great decrease over the past decade, thanks to research on childhood obesity and programs that help decrease the number of children and adolescents who are overweight. Childhood obesity can have long term and lasting effects on the overall well-being of a child, including cardiovascular disease, high riskRead MoreChildhood Obesity : A Social Issue1714 Words   |  7 Pages Gone are the days that kids would beg for the chance to play outside. My grandfather often reminisces about his childhood, when the lack of technological entertainment had very little sway over how he and his childhood friends spent their time. Most days were spent playing outdoors, riding bikes, playing baseball, or simply just running around and getting into trouble. These days however, technological advances such as smartphones, television, and tablets, have turned children’s attention awayRead MoreChildhood Obesity : An Important Issue Ess ay1606 Words   |  7 PagesComposition 1 23 July 2015 Childhood Obesity Childhood obesity is an important issue because of the wide range of contributing factors. The disease has progressed tremendously across the world and has been paired with genetic factors along with lifestyles. Childhood obesity is a disease process that can worsen throughout life if not taken seriously. I decided to choose this topic because of my compassion for children, nutrition, and desire to educate others. Childhood obesity is an on-going battle withRead MoreThe Health Issue Of Childhood Obesity Essay1755 Words   |  8 Pagesincrease in the number in diet-related health conditions such as obesity and high blood pressure that continues to exert pressure on the community and national resources. As a community health nurse, one gets to perceive the magnitude of these challenges through field experience. This paper sets up to provide a community health nursing-field experience gained in the city of Katy, Texas, U.S.A by exploring the health issue of childhood obesity in the cit y. This fieldwork will focus on children between theRead MoreThe Rising Issue Of Childhood Obesity3980 Words   |  16 Pagesexplore and discuss the rising issue of childhood obesity by using published books and articles. I will explore five different factors that correlate to possible beliefs of childhood obesity. The factors that I will discuss include: parenting, education, technology, marketing, and the Fat-Gene theory. There has not been one specific cause to childhood obesity but there are underlying effects that can be harmful to children from 2-19 years of age. The effects of obesity in children and adolescence canRead MoreChildhood Obesity : A Public Issue2602 Words   |  11 PagesChildhood obesity is simply the result of a surplus of calories consumed and a deficiency in calories burned. It is a nationwide public health concern that has increased dramatically over a few years. Childhood Obesity is a public issue, but it affects the health and well being of children we c all our friends, and family. Currently most Americans use the body mass index or BMI as one of the main methods for determining childhood obesity. However, this is where the concern for childhood obesity forRead MoreChildhood Obesity : A Worldwide Health Issue921 Words   |  4 PagesChildhood Obesity Obesity is known to be a worldwide health issue, with the greatest concentrations of obese individuals in developed countries. In the past years it has been well documented that obesity has increased in both adults and children, and an increase is still expected. The Center for Disease Control and Prevention (CDC) program defines obesity in adults as a BMI of 30 or greater. Children are considered obese when they are above 95% of the normal weight of children with the same age andRead MoreChildhood Obesity : A Major Health Issue1731 Words   |  7 Pages Abstract Childhood obesity is a major health issue nationwide and globally. This has been going on for many years and childhood obesity has increased tremendously. The main problem is the difference between calorie ingestion and calories consumed. Other influences (hereditary, developmental, and environmental) can also affect obese children. Physical, emotional, and public health issues causes pain and suffering for many children. The process of obesity growth is not completely understoodRead MorePolicy Priority Issue : Childhood Obesity1259 Words   |  6 PagesPolicy Priority Issue: Childhood Obesity The widespread of childhood obesity in Illinois has required that the state establish and implement â€Å"The Obesity Prevention Initiative Act† and Illinois Alliance to Prevent obesity. The Obesity Prevention Initiative Act was started in 2010, to address the need of starting a campaign that focuses on changing the sugary snacks and beverage provided in schools. The focus is on educating parents of children in the communities to facilitate the success of the policy

Many Challenges While Learning About the Cosmos - Free Essay Example

Sample details Pages: 2 Words: 479 Downloads: 9 Date added: 2019/07/01 Category Science Essay Level High school Topics: Space Exploration Essay Did you like this example? Yet, we still face many more complications. There are people who suggest that we stop exploring space and concentrate on Earths problems. However, there are critical reasons to continue space exploration, such as, inspiring students and scientists to advance scientific knowledge, improving our economy, and satisfy human need to be curious and explore. These reason make it clear that we must continue further space exploration. The history of space exploration proves the advantages of inspiring our students and scientist to advance scientific knowledge. In Leaving Main Street it states that, Finally, NASAs space program inspires competition and innovation. The Hubble Space Telescope and the robotic missions to the planets have been shining examples of what can be achieved when a project is based on goals set by scientists rather than by politicians.. Space exploration has always captivated our nations young people and inspired them to pursue careers in science and advance human knowledge about this. The drone called Curiosity that we sent to Mars is there because of our own eagerness and willingness to be inspired by special accomplishments like this. Inspiring the people is a worthy goal. Don’t waste time! Our writers will create an original "Many Challenges While Learning About the Cosmos" essay for you Create order Venturing into the unknown can help us strengthen our economy and natinal security. New jobs are created and new products such as non-stick surfaces, stronger metals, and high heat protection, as well as medical products from space exploration and research. Engineering isnt the only job that is useful in this enviroment, as it says in the interview with May Jemison, The 100-Year Starship program not only includes engineers and astrophysicists, but also artists and science fiction writers. The creativity of all these people enhances the new products that come from space exploration. In Leaving Main Street it says, Others argue that a successful space program adds to our national prestige, helps the economy, creates jobs, and improves national security Our nation becomes stronger economically, which strengthens our national security. The more we know about space gives us added protection gives us added protection against other countries and possible attacks. Humans have always been curious and hard-wired to explore. World history is about mans desire to push the boundries. Humans are curious, they have always explored and pushed boundaries, they have a need to be remembered by future generations like it says n Leaving Main Street, First, there is something about the human condition that strives to be the best, or the first, at something. Our ancestors survived by outperforming others.. Space exploration is a crucial part of our future. This knowledge gained from exploration is crucial because it benefits our future generations and our nation. We will have more scientists and a stronger economy. We will finally have satisfied our human need to go above and beyond by exploring and breaking through so that we are remembered by newer generations. Space exploration could all help ensure the continuity of our nation.

Lou Pritchett P G FIX - 895 Words

Lou Pritchett ï ¼Å¡ Negotiating the PG Relations hip with Wal-Mart æÅ'‡å °Å½Ã¦â€¢â„¢Ã¦Å½Ë†Ã¯ ¼Å¡Ã©  ¾Ã¥ ¾Å¾Ã¥ ®Å¡Ã¨â‚¬ Ã¥ ¸ « 5/12/15 M10322307 M10322310 M10322311 M10324054 M10324055 æ ¸ ¸Ã¦ ¶ µÃ¦  · Joan Ã¥ »â€"æ  ±Ã§  ¿ Allen Ã¥ ¼ µÃ¨Å  ³Ã©â€ºâ€¦ Fang ya Aulia Annisa Izzati 1 Leni Nur Pratiwi Pritchett’s Background †¢ Born in 1931. †¢ Joined PG in 1953. †¢ President of the company in the Philippine s Responsible for the United States and North Am erica , Europe, Asia, South America , Australia , I ndia, and the Middle East . †¢ The was global experience with customers and suppliers that helped to bring about th e legendary multi-billion dollar partnership with Wal-Mark 5/12/15 2 The market context in the 1980s Push-pull strategy †¢ Push-pull strategy †¢ Consumers to retailers and use it to argue for more vol Push, more -†¦show more content†¦And yet, every month, the sales people call on and want me to change my product mix†¦. Sam Walton 5/12/15 11 Internal and External Negoiations Realize that: The only contact between PG and WalMart was sales reps from PG and buyers from Wal-Mart. Lou Pritchett 5/12/15 Solve: Build on partnership built on trust and committed to a share vision 12 Mapping the Internal Strategy †¢Defining the problems †¢ Focus on their own customer

Analysis of Mary Shelleys Frankenstein Essay - 1720 Words

Analysis of Mary Shelleys Frankenstein Analyzing a book can be a killer. Especially when it contains tons of subtle little messages and hints that are not picked up unless one really dissects the material. Mary Shelleys Frankenstein is a prime example. It is analyzed by scholars all the time because of the subtle messages it sends through its themes, one of which needs to be discussed that is called Romanticism. Romanticism dealt with simplifying things as a break from the previous age which deal with grandeur. Romantics highly valued nature as well as isolation for salvation and healing. Frankenstein has all of these elements but some are more muted than others. There are also subtle nods to other works or the Romantic era†¦show more content†¦Yet another easy example of Romantic style nature is that of just before and up to Victors trek up Montanvert after he is grieving over the death of his brother. He says, Dear Mountains My own beautiful lake How do you welco me your wanderer? Your summits are clear; the sky and lake are blue and placid. Is this to prognosticate peace, or to mock at my unhappiness? (52). This statement brings out a new view of Romanticism. The Romantics viewed nature as an entity all its own, a god amongst men for instance. Victor thinks that nature is mocking him with all its beauty because of the ugliness that he has marred it with by playing God. This mocking truly hurts Victor after his creation has just murdered his brother William. The Creature also has his views of nature but they are far more nurturing and healing than the images that Victor receives. When the creature begins to tell his tale to Victor at the top of the mountain the reader begins to get a mental picture of how much differently the Creature views things than Victor. This is really the readers first taste of the Creature actually being kind hearted and the character that is sympathized with rather than Victor who can not take responsibility f or his actions. This is one of those allusions to a pre-Romantic era work called Paradise Lost. It is theShow MoreRelatedEssay on Psycho-Analysis in Mary Shelleys Frankenstein2375 Words   |  10 PagesPsycho-Analysis in Mary Shelleys Frankenstein Sigmund Freuds studies in psychoanalysis are uncannily fore-grounded in the late romantic period. The works of William Wordsworth, Percy B. Shelley, Lord Byron, and Mary Shelley, all function as poetic preludes to Freuds 18th century field. Particularly, it is Mary Shelleys Frankenstein that creates a fictional rendering for psychoanalyst. In Frankenstein, Victors rejection of the Monster metaphorically represents the egos rejection of theRead MoreScene Analysis of Mary Shelleys Frankenstein Essay790 Words   |  4 PagesScene Analysis of Mary Shelleys Frankenstein Frankenstein was a novel written by Mary Shelley in 1832. At the time when Frankenstein was written gothic novels were very popular and so this novel was seen to be very popular. In 1994 the Frankenstein novel was turned into a movie by Kenneth Branagh, starring Kenneth Branagh himself as Victor Frankenstein. The film used manyRead MoreCritical Analysis of Mary Shelleys Frankenstein974 Words   |  4 PagesThe essay discussed in this document is Said I. Abdelwaheds The Gothic, Frankenstein and the Romanics, which was published in 1997 in An-Najaj N. J. Res. The author is the assistant professor of English literature at Gazas Al-Azhar University. These credentials are fairly impressive considering the international reputation of the university the author was working at during the time of publication. Additionally, the authors status as an assistant professor helps to imbue this work with a degreeRead MoreEssay on An Analysis of Chapter Five of Mary Shelleys Frankenstein1585 Words   |  7 PagesAn Analysis of Chapter Five of Mary Shelleys Frankenstein Mary Shelleys Frankenstein is an important novel in the history of English literature, and the warning it poses is still relevant, with science making many fictions become fact. This novel is about the struggle of Dr. Frankenstein to create the perfect person and his anguish when he realises he has created a monster. Chapter Five is a pivotal point in the novel: all the chapters before were leading up to theRead MoreAnalysis Of Inner Feelings In Mary Shelleys Frankenstein809 Words   |  4 Pages In Mary Shelley’s Frankenstein, the Romantic element of examination of inner feelings is used to communicate that nobody is born with guilt or hatred but through different experiences that a person’s mind develops biases that lead to hatred, guilt, and revenge. first off in Frankenstein the element of examination of inner feelings displays the theme of nobody is born with guilt or hatred but through different experiences that a person’s mind develops biases that lead to hatred, guilt, and revengeRead MoreAnalysis of the Creation Scene from Mary Shelley’s Frankenstein and Kenneth Branagh’s 1994 Film Version912 Words   |  4 PagesAnalysis of the Creation Scene from Mary Shelley’s Frankenstein and Kenneth Branagh’s 1994 Film Version One of the key themes in Mary Shelley’s ‘Frankenstein’ is human arrogance. Frankenstein’s curiosity leads him to play the role of God. In a way Frankenstein is responsible for the monster and has ultimately become a father figure to the monster. Frankenstein abandoning the monster leads up to it turning evil and looking for revenge. Therefore, parenting is another themeRead MoreMary Shelleys Novel Frankenstein and Ridley Scotts Movie Blade Runner: A Comparative Analysis1193 Words   |  5 PagesBoth Mary Shelleys 1818 novel Frankenstein and the Ridley Scotts 1982 movie Blade Runner depict a bleak future about the fallen dreams of science. Blade Runner is based on a novel called Do Androids Dream of Electric Sheep by Philip K. Dick. Although Frankenstein was written a century and a half before Dicks book, the two stories share a similar dystopic vision of humanitys future. They also use similarly structured storytelling to explain the impetus towards self-mastery and mastery over theRead MoreMary Shelley and Flannery OConnor: Gothic Isolationists1724 Words   |  7 Pagesdeveloped into a 19th century phenomenon. The success of this dominant genre in England is frequently attributed to Mary Shelley. Despite its success during this time period, gothic fiction ceased to be a dominant genre by the Victo rian Era. However, in many ways it had now begun to enter into its most ingenious phase. This paper will analyze the influence of Mary Shelley’s novel Frankenstein on Flannery O’Connor’s work, specifically her novel Wise Blood. Flannery O’Connor emerged as a crucial and contemporaryRead MoreAnalysis Of Mary Shelley s Frankenstein And Caleb Williams 1168 Words   |  5 PagesIn A.D Harvey’s article â€Å"Frankenstein and Caleb Williams,† he explains that Mary Shelley’s famous work, Frankenstein; was not intended to be of any actual scientific evidence, but rather written just only with the intention of a gothic horror piece â€Å"we will each write a ghost story† (Frankenstein Author’s introduction vii). Harvey’s target is to reach out to the science community and to sway them to look past the mechanics of how Frankenstein’s monster is created and focus on other points of interestRead MoreThe Value And Knowledge Of Literature818 Words   |  4 Pagesof literature in our society is defined by its knowledge capacity and the benefit society has to gain from it. That is understanding the writing and the analysis of the writer’s intentions along wi th the amount of conveyed knowledge that we’re able to receive. The problem isn’t the literature itself but in society’s analysis, the lack of analysis from feminist perspective can harm the value of literature more than the female bias. The significance of this problem increases substantially under the

Equity And Bond Returns The End Of A Golden Era Essay

Equity and Bond Returns: The End of a Golden Era? Despite numerous periods of global financial excesses, and subsequent corrections, over the past 30 years, the returns on equities and bonds in the US and Europe have been considerably above their long-term (100 year) averages. The outperformance has been most pronounced in long-dated government bonds. The average annual real return on these instruments between 1985 and 2014 was +5.0% in the US and +5.9% in Europe, compared to long-run returns of +1.7% and +1.6%, respectively. Meanwhile, the outperformance of equities between 1985 and 2014 was more modest. The average annual real return on US equities was +7.9%, compared to a long-run average of +6.5%, while these respective measures in Europe were +7.9% and +4.9%. Two major related factors can predominantly explain this golden period for both bonds and equities, namely the taming of inflation and the subsequent decline in interest rates to historic lows. Both inflation and interest rates are important inputs into valuation models fo r long duration assets, thereby implying that their respective influences on returns over the past 30 years have, therefore, been largely felt through changing valuations. Other factors, of varying complexity, can help to explain impressive equity returns, including economic and corporate fundamentals. Positive demographics, technological innovation, and global supply chains have also helped to contain costs, while the emergence of new markets,Show MoreRelatedEquity And Bonds Returns : The End Of A Golden Era? Essay1776 Words   |  8 PagesEquity and Bonds Returns: The End of a Golden Era? Despite numerous periods of global financial excesses, and subsequent corrections, over the past 30 years, the returns on equities and bonds in the US and Europe have been considerably above their long-term averages. The outperformance has been most pronounced in long-dated government bonds. The average annual real return on these instruments between 1985 and 2014 was +5.0% in the US and +5.9% in Europe, compared to long-run returns of +1.7% andRead MoreEssay on Money and Democracy’s Dilemma1588 Words   |  7 Pagesgroups to exercise substantial –even disproportionate- influence in American politics† (205). Those with the most money and deepest pockets have the greatest resources in order to provide favors to legislators. It is with this money and its power that bonds and relationships are created allowing a lobbyist to ask for favors. In turn, these favors result in legislation that benefits the interest group. â€Å"This creates serious problems in terms of representation. To the extent that elected officials listenRead MoreInvestment Banking Morgan Stanley5266 Words   |  22 Pagesthe Morgan Stanley will not disappear, and will be viable businesses. The restructure of the company and the decision to become traditional bank holding companies regulated by the Federal Reserve (Dolbeck, Andrew, Sep 2008), rang the bell of another era in of the financial system. 2. Company overview Morgan Stanley is a global financial services firm that provides its products and services to a large and diversified group of clients and customers, including corporations, governments, financialRead MoreBmw of North America9044 Words   |  37 Pagesand, if so, what this meant for the regional and global manufacturing strategy, sales and distribution strategy, and the overall competitive positioning of BMW in North America. He needed to make up his mind before the next management meeting at the end of the month where he had to present the proposal to Ludwig Willisch, the recently appointed CEO of BMW North America. This proposal would have far-reaching internal and external effects. The U.S. Automotive Industry The automotive industry hadRead MoreRetail Banking Industry6573 Words   |  27 PagesReport 2009). Figure 1: Mortgage Market Growth, 2001-2007 (CAGR) Resource from: EMF, Bank of England, US census Bureau etc. This trend drove retail banks to focus on this profitable mortgage products, and this era became a prosperous time for the financial market and the mortgage return were kept growing fast. Unfortunately, in 2007 the credit crisis attacked the world. The big recession started. Firstly, the crisis started from United States and spread to UK soon. During the same year, 2007, theRead MoreMerger and Acquisition: Current Issues115629 Words   |  463 Pages155 155 156 160 163 165 11 Ethical Issues in Mergers and Acquisitions Robert W. McGee 11.1 11.2 11.3 11.4 Introduction Ethical approaches Review of the literature Conclusion 168 168 168 173 175 12 The Use of Equity Swaps in Mergers Paul U. Ali 12.1 Introduction 12.2 Equity swaps 12.3 Hedging of swap exposure 12.4 â€Å"Fear and loathing† in takeover battles 12.5 Conclusion 178 178 179 180 180 185 x CONTENTS 13 Banking Performance in Domestic and Cross-Border Acquisitions SergioRead MoreAgency Theory Essay 329591 Words   |  119 Pages1 The Fundamental Agency Problem and Its Mitigation: Independence, Equity, and the Market for Corporate Control DAN R. DALTON Kelley School of Business, Indiana University MICHAELA. HITT Mays College of Business, Texas AM University S. TREVIS CERTO Mays College of Business, Texas AM University CATHERINE M. DALTON Kelley School of Business, Indiana University Abstract A central tenet of agency theory is that there is potential for mischief when the interests of owners andRead MoreTapal Tea Marketing Report12701 Words   |  51 PagesJar Pack Soft Pack Soft Pack Soft Pack Tea Bags Tea Bags SIZE (IN GRAMS) 450 400 200 100 100 tea bags 50 tea bags Brooke Bond Supreme In 1997, Brook Bond, another leading player in the tea business in Pakistan, was merged with Levers, so that Lipton and Brooke Bond, once fierce competitors in the local market now belonged to the same parent company. Brooke Bond had long been part of Unilever globally but in Pakistan it remained a separate entity until 1997. Levers came to realize that itRead MoreGm Bankruptcy11472 Words   |  46 Pagesprompted the company to enact a broad restructuring plan. Although GM had already taken action to fully fund its pension plan, its OPEB fund became an issue for its corporate bond ratings. GM had expressed its disagreement with the bond ratings; moreover, GM s benefit funds were performing at higher than expected rates of return. Then, following a $10.6 billion loss in 2005, GM acted quickly to implement its restructuring plan. For the first quarter of 2006 GM earned $400 million, signaling that aRead MoreInvestment and Economic Moats46074 Words   |  185 Pagestime-tested philoso phies, lessons, and personal anecdotes to explain why outperforming the market is an investor illusion, and how the simplest of investment ffirs.indd ii 2/1/08 12:55:37 PM strategies—indexing—can deliver the greatest return to the greatest number of investors. The Little Book That Makes You Rich, where Louis Navellier, financial analyst and editor of investment newsletters since 1980, offers readers a fundamental understanding of how to get rich using the best in

Concussions free essay sample

The new rules in the National Football League are changing the way the game is being played and the way it affects the players. One of the many ways it affects the players is benefiting their health, and that’s why most of the new rules are added into the NFL. There is an average of 128 concussions per year and about nine concussions per week. There are positive ends and negative ends of the whole situation that can make the game boring for the players and also the spectators. This also makes the game safer for the players in their long-term life from their kids to their own health. The NFL could be changing for the better, or for the worse of it. First, player safety has always been the number one priority in the NFL since the first day it has came around. In the most recent years of the NFL they have been making more rules to immensely reduce the contact to the neck and shoulder area. We will write a custom essay sample on Concussions or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This has been a good addition to the NFL to keep the players in the game longer. Concussions are a big cause of Alzheimers disease. Another good reason for the new rules to protect the players is that the concussions can give the player’s future kids autism or Down syndrome. One of the main causes of concussions in the NFL is the kick-off. That is because both of the teams are running full speed at each other and are trying to bust open wedges, and other blocks coming their way, with their heads. And because of this reason they moved the spot of the kick-off forward so that the kickers would kick it out of the end zone and cause a touchback so they players aren’t obligated to hit each other. They have also started to protect the quarterbacks a lot more than they have in the past by paying way more attention to where the defending player is hitting the quarterback. Another way to prevent the concussions causing hits is to start fining the players that are doing the hitting. Depending on the severity of the hit the fines could go from 25,000 dollars to 75,000 dollars. These fines have made the players cut down on their helmet to helmet hitting because of they do not want to be spending money on things they don’t want to spend their money on. All those concussions can have devastating long-term impact on NFL players. Many former players, still young, report persistent headaches, fatigue, and difficulty paying attention, memory problems, mood swings, and personality changes. This can affect their life that is including their social and family life. The personality changes and mood swings can cause family and friends to not like to be around them very much if at all any more. The headaches can cause physical pain the player and cause them to not be as happy any more and more aggressive. The rate of dementia among retired players is six times higher in players over fifty than the regular population. The companies that develop the helmets have started to make new helmets that absorb the shock of the hits way more than they have in the past. They are starting to bring down the concussion rate, which is making the game of football more protective and safer than it has ever been. There are four main points that the developers are working on, the outer shell, the inner shell, the chinstrap, and the facemask. These are all the most important areas of the helmet that are protecting the players. On the opposition, the rules are a terrible idea because they are taking away from the fun of the game.

Marketing Principles for Calm Drink - Free Samples to Students

Question: Discuss about the Marketing Principles for Calm Drink. Answer: Introduction: The following report is going to succinctly elucidate the marketing launch of a new product that is calm drink. XYZ Company has been venturing the marketing plan in order to place the revamp plan into effect. It has clearly been understood that the global market of energy drink has been losing its effectiveness thus giving way to different forms of soft drinks. The change of market and consumer behaviour pertaining to the energy drinks like Red Bull, Rockstar, Monster and others has been utilised to the fullest and a new marketing plan to attract the customers towards the calm drinks has been taken into positive account. The following report is going to look into the details of the product levels, the consumer behaviour pertaining to the consumption of calm drinks, post sales service provision, the three layers of the product, total product concept, product classification, brand specification, brand strategies and marketing mix. The product belongs to the beverage industry. XYZ Company has come up with a soft drink that is exactly the juxtaposition to the energy drink. Calm drink contains ingredients such as magnesium powder. It is a carbonated beverage that does not allow over does of caffeine materials. The products have anti stress agents such as valerian root tea. As discussed in the board meeting, it has been decided that the product would conceive the name: Sage-Star. Because of the product criteria the name has been justly framed for this particular one. The product name implies the characteristics trait of the drink that would create a positive impression to the customers. chosen product does not imply post sales service to the customers, it does not have any added value to it. Hence, no augmented layer shall be applicable or considered in case of Sage- Star. However, Sage-Star is going to create its own augmented layer by offering the customer write to the service centre pertaining to the grievances they have. The complaints regarding the quality or packaging of the product need to be lodged to the respective customers service centre. In this case the augmented product lies in the form of customer service provision. Branding of the Product: The branding of the product depends on the movement of the market in a particular area. It has different forms of marketing strategies. Branding has different facilities as it distinguishes the product from the market competitions. The brand name becomes symbolic after the success of a particular product (Leonidou, Katsikeas and Morgan 2013). In case of sag- Stars, the branding has been quite effective and it is going to constitute the possible ways of the product description. Product branding facilitates the product in the following ways: In terms of the product marketing the branding helps effectively. The identification of Sage- Star is set to be pioneering calm drink beverage. Repeat sales would take place after the successful first phase of marketing of the product. New-product sales would be considered after the realisation and identification of the current market status. While branding, the company would take well care of the brand loyalty that it should not eradicate the positive customer impression. Relationship between the customer and the product would be considered as the brand loyalty and the company will put effort not to lose the existing bond between the customers and the brand (Huang and Sarigll 2014). Conclusion: Having understood the mode of the chosen market, it can clearly be stated that the marketing policy of Sage-Star will be effective from a certain time as it needs to understand the detail of consumer behaviour and to the consumer reactions to the consumption of the calm drinks. There are other factors as well in regards to the market competition and new entry mode of the product. All these criteria ought to be taken into consideration so as to proceed with the marketing of the product. Reference: Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Leonidou, C.N., Katsikeas, C.S. and Morgan, N.A., 2013. Greening the marketing mix: do firms do it and does it pay off?.Journal of the Academy of Marketing Science,41(2), pp.151-170. Solomon, M.R., Russell-Bennett, R. and Previte, J., 2013.Consumer behaviour: Buying, having, being. Pearson Australia.