Lou Pritchett P G FIX - 895 Words

Lou Pritchett ï ¼Å¡ Negotiating the PG Relations hip with Wal-Mart æÅ'‡å °Å½Ã¦â€¢â„¢Ã¦Å½Ë†Ã¯ ¼Å¡Ã©  ¾Ã¥ ¾Å¾Ã¥ ®Å¡Ã¨â‚¬ Ã¥ ¸ « 5/12/15 M10322307 M10322310 M10322311 M10324054 M10324055 æ ¸ ¸Ã¦ ¶ µÃ¦  · Joan Ã¥ »â€"æ  ±Ã§  ¿ Allen Ã¥ ¼ µÃ¨Å  ³Ã©â€ºâ€¦ Fang ya Aulia Annisa Izzati 1 Leni Nur Pratiwi Pritchett’s Background †¢ Born in 1931. †¢ Joined PG in 1953. †¢ President of the company in the Philippine s Responsible for the United States and North Am erica , Europe, Asia, South America , Australia , I ndia, and the Middle East . †¢ The was global experience with customers and suppliers that helped to bring about th e legendary multi-billion dollar partnership with Wal-Mark 5/12/15 2 The market context in the 1980s Push-pull strategy †¢ Push-pull strategy †¢ Consumers to retailers and use it to argue for more vol Push, more -†¦show more content†¦And yet, every month, the sales people call on and want me to change my product mix†¦. Sam Walton 5/12/15 11 Internal and External Negoiations Realize that: The only contact between PG and WalMart was sales reps from PG and buyers from Wal-Mart. Lou Pritchett 5/12/15 Solve: Build on partnership built on trust and committed to a share vision 12 Mapping the Internal Strategy †¢Defining the problems †¢ Focus on their own customer